Summary: Joseph Pine, co-author of The Experience Economy, discusses the importance of delighting your customer. As salesperson you need to understand that your customer isn’t just buying an item, they’re buying the experience. It doesn’t have to be something big, just something that’s different. Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com or give us a call at (844) 547-4673 Extension 1. Visit www.JeffShore.com to download free sales tools & resources.
