Summary: Today’s guest took all the ideas that have made tech companies into phenomenal, fast-growing businesses–things like minimum viable product and customer development–and he applied them to the food industry. He created a brand that I see in stores all the time. Jon Sebastiani is the founder of KRAVE, a high-end gourmet jerky. We’re going to talk to him about how he came up with the idea and how he used the Lean Startup methods and other software company ideas to grow it. I also want to find out why he sold it and what he’s up to today. His new company is called Smashmallow, America’s first snackable marshmallow made from the best all-natural ingredients. <p><a href="https://mixergy.com/interviews/krave-with-jon-sebastiani/"><img src="https://mixergy.com/interviews/krave-with-jon-sebastiani/?get-twitter-card=true&" alt="" class="alignnone size-full"></a></p><p>Jon Sebastiani is the founder of KRAVE, a high-end gourmet jerky. </p> <strong>Sponsored by</strong><br><p><a href="http://www.toptal.com/mixergy" rel="nofollow">Toptal</a> – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to <a href="http://www.toptal.com/mixergy" rel="nofollow">Toptal.com</a>. Get the best of the best right now.</p> <hr> <p><a href="http://www.hostgator.com/promo/mixergy" rel="nofollow">HostGator</a> is your one-stop shop for all things web hosting. From design and marketing services to easy-to-use website builders, they are with you every step of the way. Thanks to their 24/7 – 365 days a year live support – which you can get via chat, phone and email – any and all questions you have can be answered in no time at all.</p> <p><a href="http://www.hostgator.com/promo/mixergy" rel="nofollow">HostGator</a> offers unlimited disk space and bandwidth, an easy to use control panel, one click WordPress installs and more. </p> <p>More interviews -> <a href="https://mixergy.com/moreint" target="_blank">https://mixergy.com/moreint</a><br> Rate this interview -> <a href="https://mixergy.com/rateint" target="_blank">https://mixergy.com/rateint</a></p>
