![Lessons Learned in Marketing show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/067/398/small/lessons-learned-in-marketing.jpg)
Summary: This week I welcome Rod Pederson to the podcast. You know Rod as the voice of the Saskatchewan Roughriders, but if you follow Rod on social channels you also know he is a master of content. He works hard to deliver value to his followers, every day.As a result of the work he's done to build an audience, he's developed a social media workshop and a book, The Social Media Handbook.Our chat...