066 – Can Writing Contests Be A Powerful Marketing Tool?




Novel Marketing show

Summary: Some people say contests are a tremendous marketing tool, some say<br> they’re a waste of time … we’re going to explore the pros and cons of contests … let me ask<br> you, Thomas …<br> Talking Points:<br> <br> * Pros if you’re unpublished<br> * Feedback<br> * Learning how to handle negative feedback/critique<br> * Many editors and agents take notice if you place in a contest<br> * Possible inclusion in a magazine<br> * See how you compare to other authors in your genre<br> * Deadlines<br> <br> Pros if you’re published:<br> <br> * If it’s a prestigious award, it can gain you new readers<br> * It gives you more clout with editors and agents and interviewers<br> <br> * Example, the RT Book Reviews inspirational book of the year<br> * The Christy Award<br> <br> <br> * Tax deductible biz expense—it’s a marketing tool<br> * Excuse for a advertising boost.<br> * Recognition from your peers.<br> * Sticker for book cover.<br> <br> Cons if you’re unpublished<br> <br> * Feedback<br> * Cost $25 ­ $50<br> * Choosing the right contest<br> <br> * Check out the judges as much as you can<br> * Who has won in the past?<br> * Who is sponsoring the contest? What are their credentials?<br> * Susan May Warren’s contest Frasier Awards<br> <br> <br> * Scam contests<br> * You’re not ready<br> * You focus on the first three chapters or first 15 pages<br> * Everything takes time<br> <br> Cons if you’re published<br> <br> * Cost $25 ­ $50, plus the cost of books and shipping<br> * You don’t know why you’re entering a contest<br> * Awards don’t impress that many readers<br> * Everything takes time<br> <br>