Summary: Audio and video have different modes of consumption. Video: is immersive is a foreground process - at computer/media player/TV is visual - great for screencasts, demonstrations, needs to be short - people won’t watch long videos is consumed depending on people’s context - if people find themselves at computer is just preferred by some people Audio: is a background process can be consumed while doing other things - driving, operating machinery can be longer form We need to aim for similar results though: Engaging Informative Entertaining Inspiring Ask yourself some standard questions - if YES to any then consider video: Am I explaining how to use software? - go for a screencast Am I showing how to do something? Would I find a video of this more helpful than a video? Will the visual aspect add any other value? Talking head videos are not always bad! Think of video as an additional channel - utilise YouTube - potential good exposure - 2nd biggest search engine
