Summary: Last week, in a publicity stunt ripped from the pages of host Dean Rotbart’s Wizard Academy Buzz Snatching course, KIND Healthy Snacks dumped 45,485 pounds of sugar right in the heart of New York’s Times Square. This week on Monday Morning Radio, KIND’s Drew Nannis, vice president of integrated communication, shares the details of his company’s elaborate planning, as well as his #1 recommendation for other companies – big or small – considering similar buzz snatching events.
