![RNZ: Mediawatch show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/038/061/small/rnz-mediawatch.jpg)
Summary: These days Playboy is just one of many pornographic products on the shelf and a lucrative logo slapped on other stuff. Its founder has long been a ludicrous figure in a dressing gown and the ship’s captain's cap. But when Hugh Hefner died on Thursday afternoon, the media thought nothing else was as important.