![Monocle 24: The Entrepreneurs show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/032/883/small/monocle-24-the-entrepreneurs.png)
Summary: Ben Farren is the founder and CEO of Spoke, a menswear brand obsessed with clothes built for fit. It sells just two styles – chinos and shorts – but in a huge range sizes. The products are sold online, directly to the customer. But what are the promises and pitfalls of the model? Farren walks us through the company’s story.