![Monocle 24: The Entrepreneurs show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/032/883/small/monocle-24-the-entrepreneurs.png)
Summary: In a technology industry obsessed with artificial intelligence and augmented reality, one of the most exciting sectors involves foam and springs. Start-ups are shaking up the once-sleepy sector of making and selling mattresses. But with competition through the roof, who will become the industry leader? We sit down with James Cox, co-founder of London mattress company Simba.