![Creative Confidence Podcast show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/078/072/small/creative-confidence-series.jpg)
Summary: In our Creative Confidence series chat with IDEO CoLab Co-Managing Director Joe Gerber, we explored the world of business prototyping. In his early days as a Business Designer at IDEO, Joe noticed that experimenting and prototyping were an essential part of IDEO’s process and became curious about prototyping something complicated and abstract like a business. Applying the design approach and philosophy to new business ventures with techniques like prototyping creates a clearer path forward.