SFFMP 84: Creating Better Book Descriptions (Blurbs) to Improve Your Sales with Bryan Cohen

Summary: This week, we’re talking with Bryan Cohen, who first appeared on our show in episode 15 (YouTube Marketing, Facebook Events, and Increasing Mailing List Sign-Ups). He’s since started a book description/blurb writing service, Best Page Forward, for authors who would like to hand the task to someone else, and he also teaches blurb-writing techniques at Selling For Authors. Here’s what