Summary: Scott Girolmo joins today’s episode of the USA Football Coach and Coordinator podcast. Girolmo is the head coach at Lee High School (Staunton, Va.). Girolmo discusses why high school football coaches need to think like marketers by establishing a brand and attracting players. He also hits on the importance of empowering assistant coaches and how it can be a challenge to keep up with the latest coaching technology. 1:06 Lessons learned early on 6:22 Building a brand at a new program 10:50 The marketing aspects of being a football coach 13:54 Empowering assistants 24:29 Leveraging the power of technology 31:49 The winning edge
