Summary: Perry Marshall joins us to share his thoughts on how you can improve your results by implementing some simple, effective tactics. Perry is one of the world’s most expensive and sought-afer business consultants. Clients seek his ability to integrate engineering, sales, art and psychology. He launched two movements in modern marketng. His Google AdWords books laid the foundatons for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practces. He wrote the world’s best selling book on web advertsing, Ultmate Guide to Google AdWords. More recently, he’s turned “80/20” into a verb. 80/20 is not just a fact about your business, it’s acton you take on your business. 80/20 is the central lever for every great strategy. His book 80/20 Sales & Marketng is mandatory in many growing companies. His books are course material in several business schools. Visit www.sell8020.com to get the book and some bonuses. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
