070: “Crafted Intensity” – Differentiating Cold Brew in a Growing Market with ColsBrew (Part II)
Summary: <br> We continue our conversation with Colin Phillips, the found of ColsBrew based out of Dubai. We dig further in to a term that Colin coined to describe the levels of his cold brew, “Crafted Intensity”. “Crafted Intensity” is noting that not all tasters palates are the same. We also talk about starting up a new business and the time and thought that goes into the process long before the company launches.<br> Subscribe: <a href="https://itunes.apple.com/us/podcast/drips-draughts-make-serve/id1103024391" target="_blank" rel="nofollow external">iTunes</a> | <a href="https://goo.gl/app/playmusic?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/I3ux7fpwne6lz7hpypcwdkafq44?t%3DDrips_%2526_Draughts:_Make_and_Serve_Craft_Beverages_on_Draft" target="_blank" rel="nofollow external">Google Play Music</a> | <a href="http://stitcher.com/s?fid=87814&refid=stpr" target="_blank" rel="nofollow external">Stitcher</a><br> <br> Highlights & Takeaways<br> Two versions of one coffee – Black and Gold label<br> HACCP – Hazard Analysis Critical Control Point<br> Batch and recall system – developing systems that give you the most consistent and best product possible<br> <a href="#mentioned">What we mentioned on during this show</a><br> <br> Episode 70 Transcript<br> [intro music]<br> Brendan Hanson: Hey there, welcome back to the Drips & Draughts Podcast. On today’s episode, we continue our discussion with Colin Phillips from ColsBrew in Dubai. Our interview with Colin got a little bit long, so we split it into two episodes. If you didn’t catch the first part, you can do so by going to dripsanddraughts.com/068. In episode 68, we talked with Colin about his company and about some of the processes and procedures that are necessary to have a Cold Brew company in Dubai.<br> Today we talked a little bit more about his products specifically, the labeling and the marketing that he is doing. He’s got a term that he coined called “Crafted Intensity” which is, in my opinion, something that’s quite a bit different than a lot of the stuff that you’re seeing out there. So we dig into that with Colin, as well as a few other things and other topics. If you want to learn more, check out the show notes for this episode or check out Colin’s company online, its colsbrew.ae, that’s c-o-l-s-b-r-e-w dot ae or you can find them at colsbrew on Instagram and Facebook.<br> If you’re looking for show notes for this episode, you can find those by going to dripsanddraughts.com/070. Just a reminder, this episode is a continuation of episode 068, so if you didn’t listen to that one, go back and do that and remember, I had a bit of a cold when we recorded this so I sound a little bit nasally. Hope you enjoy it.<br> [music]<br> Announcer: Thanks to our sponsor Cold Brew Avenue. The first stainless steel cold brew system that has reinvented how you cold brew. Easily brew up to 50 gallons using their 100% reusable stainless steel filter system. Visit them at coldbrewavenue.com to learn more.<br> [music]<br> Brendan: Now back to our interview with Colin Phillips. Well, cool. We’re kind of switching gears moving on to more of that coffee landscape in Dubai. What’s that like? Is there a big coffee culture in Dubai like what we might see here in the States and in big cities? Or is it something that is up and coming? What’s your thought there?<br> Colin: Yes, it’s very much up and coming. I guess, in the grand scale of things, I’ve probably started into the business — well, cold brewing have come right at the beginning, but in term of cafes and the coffee industry, probably I feel I’m about in the middle of the upward trend. It’s kind of a nice place to come in and it’s growing and it is trending. There is some really nice places popping up, some boutiques popping up,
