![Lessons Learned in Marketing show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/067/398/small/lessons-learned-in-marketing.jpg)
Summary: This week's guest is Scott McGillivray, Chief Strategy Officer at iQmetrix. Their mission has always been to create great experiences. A big part of that purpose is helping retailers deliver great customer experiences.Scott shares the company's purpose, how it came about and what knowing that has done for iQmetrix. Why they value authenticity and what that creates in their culture. We...