Summary: <br> <br> <br> Performance affiliate marketing is a vital form of direct to consumer digital marketing and it can also be a game-changer in terms of business development and practices. Author of <a href="http://www.accelerationpartners.com/performance-partnerships/">Performance Partnership</a> Robert Glazer draws on his experience to help companies built upon a model. He joins us on Critical Mass to discuss affiliate marketing and how it differs from different marketing skills.<br>