![Data Driven Discussions show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/076/121/small/data-driven-discussions.jpg)
Summary: In this episode I interview Alex Shartsis, the CEO of Perfect Price and an expert on dynamic pricing and the car rental industry. If you’ve rented a car before it might not seem like a complex business, but as Alex tells us these firms are enormously data driven because of how competitive the industry has become. These businesses are a great case study on how important it is to understand not only user engagement and cash flow metrics, but asset values as well.