20: CMO Linda Boff - Leader in Residence




Brilliance: Leadership Learning show

Summary: Linda Boff, GE's CMO and our first Leader in Residence at GE Crotonville this year, arrived on campus within minutes of Jeff Immelt's announcement a few weeks ago. Listen in to hear Linda's initial observations and insights on other impactful topics, like separating the urgent from the important, what digital industrial means to her, and the importance of "Balance the Equation".