Summary: Marketing at its heart is starting a conversation with someone who could be a great customer. With all of the modern tools it should be easier, but instead, it's gotten noisier. Tom Schwab of Interview Valet claims trying to break through the noise is impossible and could actually hurt you. Instead, you should be trying to get in on the conversation they are already having. Using targeted podcast interviews and a proven system, he has consistently shown conversion rates 25 times better than blogs. The system called Podcast Interview Marketing can be used by authors, speakers, coaches, and brands to turn listeners into leads. Leads that close quicker with a higher average sales price. It's not magic. It's a reproducible system that Tom outlines. Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps small business owners, entrepreneurs and soloprenuers get featured on leading podcasts their prospects are already listening to. Then he shows them how to turn listeners into customers. Author of PODCAST GUEST PROFITS: Grow your business with a targeted interview strategyFounder of Interview Valet, the concierge level booking service Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
