Summary: <br> In 2016, the number of American tourists visiting South Korea grew 12 percent, continuing a trend of slow but steady growth over the last few years. What is making more Americans curious about travelling to Korea? And what kinds of activities are they doing once they get there? <br> <br> In this episode, Korean Kontext host Jenna Gibson sits down with Sung Kim of the Korea Tourism Organization's New York office to discuss recent trends in tourism to Korea, and how they are trying to encourage more Americans to visit the Land of the Morning Calm.<br> <br> Photo by Jenna Gibson, KEI.<br>
