How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts [Podcast]
![Marketing Smarts from MarketingProfs show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/039/631/small/marketing-smarts-from-marketingprofs.jpg)
Summary: Message strategist Tamsen Webster explains "The Red Thread"--a framework for structuring communications that will move your audience to action.