Summary: <p>Corporate social responsibility (CSR) initiatives are usually thought of as top-down, with the interests of company executives taking precedence over other workers. In this talk, CB Bhattacharya, a visiting Stanford professor and author of <em>Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value</em>, examines why the traditional approach to CSR should be reexamined. Speaking at a seminar organized by the Stanford Center for Social Innovation, he details how his research supports stakeholder-driven corporate social responsibility initiatives. He explains why this change from top-down to stakeholder-driven initiatives means higher returns for us all.</p> <p> </p><br><a href="https://ssir.org/podcasts/entry/corporate_responsibility_through_the_stakeholders_lens">https://ssir.org/podcasts/entry/corporate_responsibility_through_the_stakeholders_lens</a>
