#1451 Tactics for growth from a founder with multiple businesses




Startup Stories - Mixergy show

Summary: Today’s guest got really into chat bots before anyone else did and understood how to use them. Recently he and I recorded an interview about how he does messaging bots, but also wanted him to come on to talk about how he built up his businesses. Ezra Firestone is the cofounder of BOOM by Cindy Joseph. They sell organic skincare and cosmetics for women of every generation. He also has this tool that allows you to do a one-click upsell. He turned it into a plugin that anyone can use. That’s a whole other business called Zipify. They make ecommerce plugins for Shopify stores. Finally he’s got SmartMarketer.com where he teaches everything he knows about ecommerce marketing. <p><a href="https://mixergy.com/interviews/smartmarketer-with-ezra-firestone/"><img src="https://mixergy.com/interviews/smartmarketer-with-ezra-firestone/?get-twitter-card=true&amp;" alt="" class="alignnone size-full"></a></p><p>Ezra Firestone is the founder of SmartMarketer.com where he teaches everything he knows about ecommerce marketing.</p> <strong>Sponsored by</strong><br><p><a href="http://www.activecampaign.com/mixergy" rel="nofollow">ActiveCampaign</a> – Improve your marketing &amp; sales processes by upgrading to an automated platform. Start sending follow-up that adapts to your customers’ behavior so you are sending the perfect message at the perfect time. You’ll have happier customers and higher conversions. See why over 150,000 marketers use ActiveCampaign to create intelligent marketing that gets better results.</p> <p>If you’re with one of their confusing competitors and you want something new, you owe it to your business to check out <a href="http://www.activecampaign.com/mixergy" rel="nofollow">ActiveCampaign</a>.</p> <hr> <p><a href="http://www.toptal.com/mixergy" rel="nofollow">Toptal</a> – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to <a href="http://www.toptal.com/mixergy" rel="nofollow">Toptal.com</a>. Get the best of the best right now.</p> <p>More interviews -&gt; <a href="https://mixergy.com/moreint" target="_blank">https://mixergy.com/moreint</a><br> Rate this interview -&gt; <a href="https://mixergy.com/rateint" target="_blank">https://mixergy.com/rateint</a></p>