Rodeo Marketing 26 – Hi Def Rodeo’s Ben Benavides, St. Paul Rodeo GM Cindy Schonholtz on Rodeo Animal Welfare

Summary: Ben Benavides' firm, HI Def Rodeo discusses how his firm helps rodeos create exciting, marketable performances. Cindy Schonholtz, GM of the St. Paul Rodeo and a recognized rodeo animal rights expert discusses this issue from a marketing perspective.