#1433 How physical products convert to online continuity membership sales




Startup Stories - Mixergy show

Summary: Today’s guest sells things like flashlights but apparently the big revenue doesn’t come from the flashlights but the continuity service he sells afterwards. So, you buy a flashlight and you sign yourself up for some kind of membership where he charges you on a regular basis for content he delivers to you online. You can see how the margins on that are better than a physical product. I want to understand what the business is behind it. Trey Lewellen is the founder of Lumitact tactical flashlights. <p><a href="https://mixergy.com/interviews/lumitact-with-trey-lewellen/"><img src="https://mixergy.com/interviews/lumitact-with-trey-lewellen/?get-twitter-card=true&amp;" alt="" class="alignnone size-full"></a></p><p>Trey Lewellen is the founder of Lumitact tactical flashlights.</p> <strong>Sponsored by</strong><br><p><a href="http://www.toptal.com/mixergy" rel="nofollow">Toptal</a> – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to <a href="http://www.toptal.com/mixergy" rel="nofollow">Toptal.com</a>. Get the best of the best right now.</p> <hr> <p><a href="http://www.acuityscheduling.com/mixergy" rel="nofollow">Acuity Scheduling</a> – Acuity Scheduling helps businesses offer and manage their appointments online. With this tool, you’ll be able to automate your client bookings, cancellations, reminders &amp; even payments without sacrificing you soul. Plus, automated reminders and follow-ups eliminate your no-shows, and incentivize repeat bookings. Get an exclusive 45-day trial at <a href="http://www.acuityscheduling.com/mixergy" rel="nofollow">AcuityScheduling.com/mixergy</a> </p> <p>More interviews -&gt; <a href="https://mixergy.com/moreint" target="_blank">https://mixergy.com/moreint</a><br> Rate this interview -&gt; <a href="https://mixergy.com/rateint" target="_blank">https://mixergy.com/rateint</a></p>