LLM 21 Jacqueline Cook Vendasta




Lessons Learned in Marketing show

Summary: Vendasta Technologies is that company in Saskatoon you've heard about but don't know what they do. Jacqueline Cook is Vice President of Growth at Vendasta, and shares not only what they do, but gives us some insight into how they do it. As she describes it, they are a B to B to B to C company. Our conversation runs from the importance of listening to customers, the effect of Vendasta's North Star...