Summary: What makes a flash-in-the-pan into an enduring cultural beacon? We looked at the recent craze over social networking app, Peach, to explore virality, fads, and why things stick. We dove into the blinks to solve the mysteries and also made a new friend: Jesse DeWitt, Merriam Webster’s Director of Digital Product, and Peach celebrity poster. Plus, the Book Doctor is in! we answer questions about company culture and read some lovely listener mail.
