Summary: <p><span style="font-weight: 400;">Fred Joyal is the co-founder and CEO of </span><a href="https://www.1800dentist.com/"><span style="font-weight: 400;">1-800-DENTIST</span></a><span style="font-weight: 400;"> the largest dental referral business in the country. In 1986, Fred and Gary Saint Denis started 1-800-DENTIST which is now owned by Dentsply Sirona. He is the founder of </span><a href="http://www.futuredontics.com/"><span style="font-weight: 400;">Futuredontics</span></a><span style="font-weight: 400;"> a dental marketing agency. He is the author of </span><a href="http://a.co/iYXazek"><span style="font-weight: 400;">Everything is Marketing: The Ultimate Strategy for Dental Practice Growth</span></a><span style="font-weight: 400;">. He is a dental marketing guru, a speaker, and the blogger behind </span><a href="http://goaskfred.com/"><span style="font-weight: 400;">Go Ask Fred</span></a><span style="font-weight: 400;">.</span></p><br> <p><span style="font-weight: 400;">Fred’s book is one of the best books on marketing ever written. If you are a dentist, it is required reading along with Peter Dawson’s restorable dentistry book. Fred has also written a second book called </span><a href="http://www.goaskfred.net/store"><span style="font-weight: 400;">Becoming Remarkable Creating a Dental Practice Everyone Talks About</span></a><span style="font-weight: 400;">. An interesting fact about when Fred started 1-800-DENTIST is that it was highly controversial, and he was accused of destroying dentistry. Yet, Fred has actually invested half a billion dollars to get the general public to go to the dentist.</span></p><br> <p> </p><br> <p><strong>You can find Fred here:</strong></p><br> <p><a href="http://goaskfred.com/"><span style="font-weight: 400;">Go Ask Fred</span></a></p><br> <p><a href="https://www.1800dentist.com/"><span style="font-weight: 400;">1-800-DENTIST</span></a></p><br> <p><a href="http://www.futuredontics.com/"><span style="font-weight: 400;">Futuredontics</span></a></p><br> <p><a href="http://a.co/iYXazek"><span style="font-weight: 400;">Everything is Marketing: The Ultimate Strategy for Dental Practice Growth</span></a></p><br> <p><a href="http://www.goaskfred.net/store"><span style="font-weight: 400;">Becoming Remarkable Creating a Dental Practice Everyone Talks About</span></a><span style="font-weight: 400;"> Discount Code: Fred Joyal</span></p><br> <p><a href="https://www.linkedin.com/in/fredjoyal/"><span style="font-weight: 400;">Fred Joyal on LinkedIn</span></a></p><br> <p><a href="https://www.facebook.com/fredjoyal"><span style="font-weight: 400;">Fred Joyal on Facebook</span></a></p><br> <p><a href="https://twitter.com/fredjoyal"><span style="font-weight: 400;">@fredjoyal on Twitter</span></a></p><br> <p> </p><br> <p><strong>Show Notes</strong></p><br> <p><span style="font-weight: 400;">[02:34] Fred still spends 30 million a year to get people to go to the dentist. </span></p><br> <p><span style="font-weight: 400;">[02:47] How the biggest marketing opportunity is reaching people who don't go to the dentist. </span></p><br> <p><span style="font-weight: 400;">[02:54] Fred is an abundance thinker. There is more than enough opportunity in dentistry. </span></p><br> <p><span style="font-weight: 400;">[03:31] Whatever you believe is true. You will magnetize positive or negative towards you. </span></p><br> <p><span style="font-weight: 400;">[04:04] Fred has had dentist thank him for reminding patients to go to the dentist.</span></p><br> <p><span style="font-weight: 400;">[04:24] Advertising is using a specific medium to tell people who you are, what you do, and why they should use your service. </span></p><br> <p><span style="font-weight: 400;">[04:35] Marketing is everything that you do that tells people who you are, and what you do, and why they should use your service. </span></p><br> <p><span style="font-weight: 400;">[04:54] You can do fantastic advertising. What happens to the potential alo</span></p>
