Summary: A serial entrepreneur having founded multiple start-up companies, including one of the first profitable Internet enterprises. Eric V. Holtzclaw is the Founder/CEO of Laddering Works, a marketing strategy firm. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. His professional experience includes: founding multiple successful start-up companies, including one of the first profitable Internet enterprises, and serving as the strategic lead in the implementation of dozens of products and services worldwide. His last company appeared on the Inc. 5000 list three years in a row. In summary you could say Eric advises clients on the “whys” of business: Why customers buy, Why teams work and The all-important “entrepreneurial why”. Eric’s new book is Laddering: Unlocking the Potential of Consumer Behavior.
