Summary: Brian Reich is the author of The Imagination Gap: Stop Thinking the Way You Should and Start Making Extraordinary Things Happen. Reich joins Federalist Radio to discuss how the human imagination, or lack thereof, can impact political campaigns, Hollywood, space exploration, and the American institution of Playboy. Imagination is embracing this idea that theres a world or theres an opportunity out there that we didnt think was possible, that we dont know how to get to, Reich said. And that thats ok... we shouldnt be satisfied with just the incremental gains or just the output. As part of the team charged with creating a new look and purpose for Playboy magazine, Reich shared some of the successes and failures from the roll-out. They were trying to think beyond tradition magazines and a traditional business model for media, he said. I think this is a case study in corporate America paying lip service to the idea of actually using your imagination.
