Summary: <br> <a href="http://www.amazon.com/gp/product/1118356853/ref=as_li_ss_tl?ie=UTF8&camp=211189&creative=373489&creativeASIN=1118356853&link_code=as3&tag=business901-20">Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die</a> was called <br> by Tom Peter’s, “the most readable big data book I’ve come across, By far, great <br> vignettes and stories.“ Author, ERIC SIEGEL, PhD, is the founder of <a href="http://www.predictionimpact.com/">Predictive Analytics</a> World and <br> Executive Editor of the Predictive Analytics Times. Eric makes the how <br> and why of predictive analytics understandable and captivating. <br> From Eric’s website: <br> <br> Predictive analytics taps this rich vein of experience, mining it to <br> offer something completely different from standard business reporting and sales <br> forecasting: actionable predictions for each customer. If you predict it, <br> you own it.<br> <br> <a href="http://www.amazon.com/gp/product/1118356853/ref=as_li_ss_tl?ie=UTF8&camp=211189&creative=373489&creativeASIN=1118356853&link_code=as3&tag=business901-20">Predictive Analytics</a> book description: This rich, <br> entertaining primer by former Columbia University professor and Predictive <br> Analytics World founder Eric Siegel reveals the power and perils of predictive <br> analytics, showing how predicting human behavior combats financial risk, <br> fortifies healthcare, conquers spam, toughens crime-fighting, and boosts <br> sales.<br> <br> <br> <br> <br>
