Summary: <br> After many years of practice, this fall there seems to be a proliferation of material being published on the popular Jobs To be Done theory. One of the recent books on the subject is a long-time favorite author of mine, Steve Wunker. Steve's book, <a href="https://www.amazon.com/gp/product/0814438032/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0814438032&linkCode=as2&tag=business901-20&linkId=4a070652f0280b5fda0daf2fa2dd5c0b">Jobs to Be Done: A Roadmap for Customer-Centered Innovation</a> offers a perspective that most would associate with his longtime colleague, Clayton Christensen. Steve's first book, <a href="https://www.amazon.com/gp/product/0071767444/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0071767444&linkCode=as2&tag=business901-20&linkId=8fd5e7c4d027153b6b7fa6ac150064a1">Capturing New Markets: How Smart Companies Create Opportunities Others Don't</a> is a long time favorite of mine and still worth a read today. <br> <br> <a href="http://itunes.apple.com/us/podcast/business901/id301378020?ign-mpt=uo%3D4">Business901 iTunes Store</a><br> <a href="http://business901.podbean.com/mobile/">Mobile Version</a><br> <a href="https://business901.com/podcast-2/">New Accessibility for the Business901 Podcast</a><br>
