Summary: Sharmadean Reid is the founder of London-based brand Wah Nails, which she started as a hip-hop magazine for girls while she was still at university. Reid has since built a business empire focused on nail art, with salons, products, pop-ups and a new virtual-reality experience that pushes the boundaries of technology in the beauty industry. This week she shares her top tips and tells us about mistakes made and lessons learnt.
