E719: Pear.vc Managing Partner Mar Hershenson on Clinching the Series A: Creating & executing your Ops plan, success metrics, critical data, investor engagement, effective leadership, & navigating fundraising & future markets

Summary: This week’s LAUNCH Incubator features Pear.vc partner Mar Hershenson as she gives an instructive talk about turning seed companies into series A companies. There is a lot of confusion among seed founders as to the right approach. Depending on what vertical you’re in, whether it’s e-commerce, consumer, SaaS, or marketplace, there is different knowledge that people have as to what you need to hit to be a series A company. She explains the importance of planning, executing and iterating an Ops plan, which metrics are predictors of success, and why it’s effective to communicate with data. Mar wraps up her talk by answering questions from the class about lessons learned from mistakes she has made as an angel investor, social distribution, and women in entrepreneurship.