Summary: Let me make a claim here, a contention, an argument that trust is the single most valuable asset that any real financial advisor has. Just for a minute, I want you to take that asset away. Let's say you did something tomorrow, and it's not hard to imagine what you could do to have this result, but let's say you did something tomorrow to lose the trust of your current clients, your future clients, and your community, and collectively the world, right? Let's say you did that. What would you have left? If you lost that asset, what would you have left? To learn more about being a real financial advisor, sign up for the Behavior Gap Newsletter at behaviorgap.com.
