![The Ray Edwards Show | Start, Run, and Grow Your Internet Based BusinessThe Ray Edwards Show | Start, Run, and Grow Your Internet Based Business show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/071/359/small/the-ray-edwards-show-how-to-start-run-and-grow-your-own-internet-based-business-copywriter-copywriting-direct-response-marketing-consultant-communications-strategistthe-ray-edwards-show-how-to-start-run-and-grow-your-own-internet-based-business-copywriter.png)
Summary: The Story: Follow Ernest Hemingway's Four Simple Rules to improve your copywriting (or any writing, for that matter). The Point: The more effusive and melodious your prose, the greater the certitude you will obfuscate the concept you are laboriously attempting to elucidate; eschew obfuscation. The Resource: The Elements of Style Hemingway's Rules: 1. Use short […]