![The Ray Edwards Show | Start, Run, and Grow Your Internet Based BusinessThe Ray Edwards Show | Start, Run, and Grow Your Internet Based Business show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/071/359/small/the-ray-edwards-show-how-to-start-run-and-grow-your-own-internet-based-business-copywriter-copywriting-direct-response-marketing-consultant-communications-strategistthe-ray-edwards-show-how-to-start-run-and-grow-your-own-internet-based-business-copywriter.png)
Summary: The Story: If your copy can't cut through the clutter, you never be able to make the sale. The Point: The reason the old formulae are less effective is: it's harder to get people's attention these days. Time to step up your game. The Resource: Attention Age Doctrine 3 Keys To Grabbing Their Attention: 1. […]