![The Ray Edwards Show | Start, Run, and Grow Your Internet Based BusinessThe Ray Edwards Show | Start, Run, and Grow Your Internet Based Business show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/071/359/small/the-ray-edwards-show-how-to-start-run-and-grow-your-own-internet-based-business-copywriter-copywriting-direct-response-marketing-consultant-communications-strategistthe-ray-edwards-show-how-to-start-run-and-grow-your-own-internet-based-business-copywriter.png)
Summary: The Story: Let's assume you're writing your own copy (maybe you can't afford to hire a professional, or you just love writing copy for your own products). One of your first tasks as a copywriter is to break down the skepticism that your prospects (readers, site visitors, subscribers) are feeling, and get them to believe […]