Tapping China's 560 Million Netizens




Frontier Strategy Group - Emerging Markets Insights show

Summary: In this podcast, FSG practice leader Adam Jarcyzk shares his insights into China's booming ecommerce market. By 2014, the Chinese ecommerce market will be larger than that of the US, but the traditional strategies companies have used in the West are unlikely to succeed in China. Adam shares three recommendations for adapting your approach.