E710: REstore founder Jan-Willem Rombouts solves the electrical grid & balances renewable energy with virtual power stations; Bonus LAUNCH SCALE: Greylock’s Josh Elman on making your product viral in 5 easy ways

Summary: One of the biggest problems that we face in the world today, specifically here in the U.S. and in Europe, is the electrical grid. The energy market is going through a rapid transition - increased penetration of renewable energy. The energy market is evolving into a more sustainable market, but with that comes challenges for the electricity grid. Essentially, because renewable energy is intermittent in nature, there are sometimes misforecasts that create imbalances on the grid. REstore wants to help solve that problem through technology that can analyze, predict and adjust power-using devices to balance out those minute-by-minute or hour-by-hour fluctuations.<br> <br> Then, Greylock Partner Josh Elman shares his insights around virality. Every entrepreneur wants their startup’s product to go viral, but many fail to understand how virality actually works. All virality has one common element: inception and motivation. Join us as Josh explores some of the ways that products can go viral.