Summary: Competing for customers, market share, and talent against bigger, stronger, and more widely known companies can feel like an endless, grueling battle. With lean budgets and limited resources, how can a tiny startup or modest enterprise overtake the mighty giants in any industry? Becky Sheetz-Runkle joins us to discuss this very topic. BECKY SHEETZ-RUNKLE is a strategic marketing and communications consultant, a professional speaker, and a Jujitsu instructor. She has written numerous articles on business topics and is the author of Sun Tzu for Women. She lives in Washington, DC. Today’s show is sponsored by Audible.com and Clarity of Course Sales Training Program. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth. The Clarity of Course sales training program provides small business owners and sales professionals a step by step process for establishing a sales plan they’ll be sure to follow.
