Summary: Do you assume that the only way to get in the paper or on TV is through pure luck or by being a huge organization with a full marketing department? That's not true. You can obtain excellent exposure for your business by recognizing your opportunities, creating a media plan, establishing and nourishing relationships with the press and a little professional help. Katherine Bulava will join us to share her insights on this very important topic. Katherine is the founder of Hatha Communications, a full service public relations firm. . She started her career as a freelance journalist and editor covering local politics and community and economic development. She holds a BA in English with a minor in Creative Writing and a Master's in Communications Management, a joint MA/MBA program, from John Carroll University. Today's show is sponsored by Audible.com and Expert Insights. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth. Expert Insights is my latest book. It’s made up of 10 episodes from this radio show. Each chapter provides information you can use in your business today. It is available on Amazon.com.
