Summary: There is one proven method I’ve noticed from interviewing successful founders. It’s a process that starts with understanding a customer’s pain and then addressing that pain. That’s what today’s guest did. He started a consulting company, found a problem his clients had and then found a way to solve it on a repeatable basis. Boom—he launched his company and it took off. But then the internet imploded. We’re going to hear the story of how he found his customer’s pain, how the market screwed him over, and how he recovered from it. Alistair Croll is the cofounder of Coradiant, which provided web performance management. <p><a href="https://mixergy.com/interviews/coradiant-with-alistair-croll/"><img src="https://mixergy.com/interviews/coradiant-with-alistair-croll/?get-twitter-card=true&" alt="" class="alignnone size-full"></a></p><p>Alistair Croll is the cofounder of Coradiant, which provided web performance management.</p> <strong>Sponsored by</strong><br><p><a href="http://www.toptal.com/mixergy" rel="nofollow">Toptal</a> – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to <a href="http://www.toptal.com/mixergy" rel="nofollow">Toptal.com</a>. Get the best of the best right now.</p> <hr> <p>With <a href="http://www.Bench.co/mixergy" rel="nofollow">Bench</a>, you get a professional bookkeeping team to do your books for you and our simple, elegant software to review your finances. It’s everything you need to forget about your bookkeeping, without actually forgetting about your bookkeeping.</p> <p>Sign up at <a href="http://www.Bench.co/mixergy" rel="nofollow">Bench</a> and get 20% off for your first 6 months.</p> <p>More interviews -> <a href="https://mixergy.com/moreint" target="_blank">https://mixergy.com/moreint</a><br> Rate this interview -> <a href="https://mixergy.com/rateint" target="_blank">https://mixergy.com/rateint</a></p>
