Summary: On episode 88 of the WRITER 2.0 Podcast I spoke once again with author and book marketing expert Rachel Thompson of <a style="color: #000000;" href="http://badredheadmedia.com/" target="_blank">BadRedHeadMedia</a>. We discussed:<br> <br> * her <a style="color: #000000;" href="%E2%80%AAhttp://badredheadmedia.com/services/the-30-day-badredheadmedia-book-marketi%20ng-challenge/" target="_blank">30-day book marketing challenge</a>, which is free and starts February 1;<br> * the biggest book marketing mistake she saw repeated over and over in 2015;<br> * a marketing tactic that didn’t work as well in 2015 as it used to;<br> * whether readers care if a book is traditionally published or indie published;<br> * why more readers are reading on their phones.<br> * how to brand yourself as an author BEFORE your book comes out.<br> <br> Plus, on “Today in Writing”—Of Mice and Men. [Powerpress]<br> About our guest:<br> <a style="color: #000000;" href="http://rachelintheoc.com/" target="_blank">Rachel Thompson </a>is the author of newly released <a style="color: #000000;" href="http://www.amazon.com/Broken-Places-Rachel-Thompson-ebook/dp/B00S7R7BWI/?tag=giltfree-20">Broken Places</a> (one of <a style="color: #000000;" href="http://indiereader.com/2015/12/56-best-reviewed-self-pubbed-books-2015/">IndieReader’s “Best of 2015”</a> top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning <a style="color: #000000;" href="http://www.amazon.com/dp/B00NUU4ABM/?tag=giltfree-20">Broken Pieces</a>, as well as two additional humor books, <a style="color: #000000;" href="http://www.amazon.com/dp/B00S0APRL4/?tag=giltfree-20">A Walk In The Snark</a> and <a style="color: #000000;" href="http://www.amazon.com/dp/B00S0APRI2/?tag=giltfree-20">Mancode: Exposed</a>. Rachel is published and represented by <a style="color: #000000;" href="http://booktrope.com/">Booktrope</a>.<br> She owns <a style="color: #000000;" href="http://badredheadmedia.com/">BadRedhead Media</a>, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in <a style="color: #000000;" href="http://www.huffingtonpost.com/rachel-thompson/authors-are-aholes_b_5636287.html">The Huffington Post</a>, <a style="color: #000000;" href="http://sanfranciscobookreview.com/category/viewpoints/badredhead-says/">The San Francisco Book Review</a> (BadRedhead Says…), 12Most.com, bitrebels.com, BookPromotion.com, and <a style="color: #000000;" href="http://www.u-publish.com/spm/">Self-Publishers Monthly</a>.<br> Not just an <a style="color: #000000;" href="http://rachelintheoc.com/advocacy/">advocate</a> for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon <a style="color: #000000;" href="https://twitter.com/MondayBlogs">#MondayBlogs</a> and the live Twitter chat, <a style="color: #000000;" href="http://rachelintheoc.com/sexabusechat/">#SexAbuseChat</a>, co-hosted with certified therapist/survivor, <a style="color: #000000;" href="http://www.thetraumarecoverycoach.com/#introduction">Bobbi Parish</a>. She is also the director of the <a style="color: #000000;" href="http://booktrope.com/our-imprints/">Gravity Imprint</a> for Booktrope, bringing stories of trauma and recovery (fiction and nonfiction) to life. Read more about the Gravity authors and their books <a style="color: #000000;" href="http://gravityimprint.com/">here</a>.<br> She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.<br>
