Summary: What separates good entrepreneurs from GREAT entrepreneurs? One thing is the ability to create an new market category rather than compete for market share in an existing category. That is the message of Christopher Lochhead co-author of the best-selling book Think Big. In our discussion, Christopher explains how this has been done successfully and offers up some great examples of who has succeeded and who has failed. He also explains how anyone can do it – and how “market category design” is becoming the new way to succeed. Also, have you ever gotten that email from the Nigerian prince or princess telling you they are going to give millions of dollars if you would just help them out? Is it possible people are still falling for it? You bet - and in a big way. I’ll explain how it is still scamming people out of a lot of money- and what you can do to help if you are so inclined. And the advice your mom gave you of – “Just be yourself…” It may actually be lousy advice if you are trying to make an impression, get a new job and otherwise get ahead. Listen to discover what works much better than “Just be yourself.”
