Summary: <p>S. Christian Wheeler is a consumer behavior researcher who studies the formation, change, and expression of evaluations. This week we talk about ambivalence, mixed evaluations toward targets, and analysis paralysis.</p>
Summary: <p>S. Christian Wheeler is a consumer behavior researcher who studies the formation, change, and expression of evaluations. This week we talk about ambivalence, mixed evaluations toward targets, and analysis paralysis.</p>