What Happens When You Win a Free Super Bowl Ad: The Death Wish Coffee Story

Summary: What if one moment could change the course of your entire business? That pivotal moment came to Mike Brown, Founder of Death Wish Coffee, in the form of a free Super Bowl ad. In one night, their small business became a household name, all because they won a contest with Intuit. In this episode, Mike shares the story behind winning the $5-million-dollar ad slot, what it meant for the business, and how they dealt with quadrupling in size and revenue.