Summary: <br> Get New Customers, Make More Money, And Stand Out From The Crowd<br> Anyone who has ever written a business plan (or attempted to), knows it’s not a simple process (I had originally written not a ‘fun’ process, but who knows, maybe this is something you enjoy?).<br> I had to write a formal business plan once.<br> And that was enough.<br> It was when I was getting ready to open a physical retail Scrapbook store with a business partner. We found our location and the property management company wanted a business plan. We had plenty of research, examples of products, scrapbooking in general and we had our appointment set. So I went to the office store and bought a software program to write the business plan (this was way back in 1998… so what was available online pales in comparison to what you can find today). It took me 8 hours to plug through the entire ‘fill in the blank’ business plan.<br> Of course most of what I projected was just that… projections.<br> I probably could have zipped through the program in a quarter of the time had I known the property management company was just going to ‘skim’ through the business plan (in fact I probably could have written some of my answers in another language and they wouldn’t have noticed… but we’ll leave that alone).<br> Which is why I was SUPER excited when I came across the 1 Page Marketing Plan by Allan Dib.<br> Once you listen to how Allan changed his own business through creating a 1 Page Marketing Plan you’re going to want to jump in and grab the book.<br> Questions I Asked Allan<br> <br> * Before we get into the book, can you share your journey here (what you were doing before you launched your business – how you got into marketing)<br> * When did you get into online marketing?<br> * Let’s talk about your book, The 1-Page Marketing Plan.<br><br> What inspired you to write the book?<br> * I love the tagline of the book… “Get New Customers, Make More Money, And Stand Out From the Crowd”…<br><br> In the book you talk about “the fastest path to money”… which I love, because there’s SO much noise online about passion, etc. , which is important, but it’s hard to do that work if you don’t have any money.<br> * What is the 1-page marketing plan?<br> * Let’s talk about the wrong type of business plan… can you share a little bit about that with the listeners?<br><br> (strategy vs. tactics)<br> * I’m assuming that a lot of people listening to this show are not large agencies… what is one thing they could start implementing today that would make the biggest difference?<br> <br> What You’re Going to Learn<br> <br> * How Allan went from being a typical geek to writing a book<br> * Why being good at what you do doesn’t matter (hint: you have to be able to market yourself)<br> * How the process of creating a business plan helps your business<br> * Why you need to be comfortable with being in business to make money (as well as follow your passion0<br> * How focusing on marketing changed Allan’s business<br> <br> Where to Connect with Allan<br> <a href="http://successwise.com" target="_blank" rel="nofollow">Website</a> | <a href="http://twitter.com/allandib" target="_blank" rel="nofollow">Twitter</a> | <a href="https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/dp/1941142990/ref=sr_1_1?ie=UTF8&qid=1480971054&sr=8-1&keywords=allan+dib" target="_blank" rel="nofollow">Buy the Book</a><br>
