Using Stories to Sell




Business901 show

Summary: Paul Smith is one of the world’s leading experts on organizational storytelling. He’s a keynote speaker, storytelling coach, and author of the bestselling Lead with a Story already in its 8th printing and available in 6 languages around the world. His new book is Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast