![Monocle 24: The Entrepreneurs show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/032/883/small/monocle-24-the-entrepreneurs.png)
Summary: Acclaimed social scientist Dr Robert Cialdini knows all about persuasion and influence. He talks about his new bestseller ‘Pre-Suasion’, which reveals how the world’s best persuaders succeed based on what they do before they deliver their message. Plus: boot-makers in Norway, an Australian dog-walking company with a difference and the former Swiss diplomat running a boutique hotel in Kosovo that’s challenging ethnic stereotypes.